Rapport-driven BD · Not spray & pray

The research layer that makes cold outreach worth reading.

Lugue reads every lead the way you would if you had three free hours each — their work, their posts, their context — then drafts the opener. You review, adjust, send. One lead at a time.

Lugue never sends.Lugue never automates.Lugue is not an AI SDR.
The category we’re not in

Want an AI SDR?
Hire one.

Lugue is for the BDs who don’t. We draft the message grounded in actual research on an actual person. You build the relationship. You hit send. Every time.

One lead, watched

Sarah Chen · CTO · Nova Ventures

Series B closed yesterday. Here’s what Lugue did with the next eleven minutes.

SC
Sarah Chen
CTO at Nova Ventures · Lisbon · EU · HOT
94
ICP fit
Role match
34/35
Industry
24/25
Company size
13/15
Buying signals
23/25
FUNDReuters · 4 min ago
Nova Ventures closes $45M Series B expansion, led by Sequoia
Reuters reports Nova Ventures has closed a $45M Series B expansion led by Sequoia, with Index Ventures and previous investors participating. Proceeds will fund EMEA market entry and a full platform re-build. The CTO confirmed re-evaluation of the enterprise AI stack.
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Lugue: This is the strongest buying signal on Sarah in 30 days. Nova is already an 85+ fit — the EMEA entry + AI stack re-eval makes you relevant right now. I’d lead with a short congrats on the raise, then your EMEA landing data from the Klara deal. Reply-rate on founder-congrats-with-receipt is trending -28% this quarter.
Outreach workbench
Ice-breaking draft
LinkedIn
Email
X · DM
Hey Sarah, Saw the Series B close congrats. Sequoia leading for the EMEA push tracks with everything you said at re:Invent about the 90-day rebuild. Quick reason I'm reaching out: we ran the EMEA landing play for Klara (FR fintech) last quarter handled the GDPR DPA, SCCs, local AE hire, the full motion. They hit their first 10 EU logos in 4 months. If your EMEA plan is still being scoped, happy to walk you through what worked and what didn't 20 min, no pitch. Worth a look? — Deejas
Voice match 94%· 4 sentences · em-dash on · direct CTA
Draft yours →
The anti-thesis

Four things Lugue will never do.

Every other “AI sales” tool bends these over time. Lugue’s anti-thesis is in the code, the terms, and the positioning — not in a roadmap comment.

Never sends.
Lugue drafts; you hit send. Native outbound sending reverses only at 90%+ of a ≥5,000-user base.
Gated reversal
5K · 90%
Never automates.
No AI SDR, no autonomous agents. You decide when to reach out, every time. Same threshold.
Gated reversal
5K · 90%
Never sprays.
Single-lead UX. No batch-generate, no queues, no 1-click-100. Every draft is one person at a time. Permanent.
Permanent
No reversal
Never replaces your CRM.
Read-only sync with Kommo, HubSpot, Salesforce, Pipedrive, Zoho. Lugue sits on top — it doesn’t write. Permanent.
Permanent
No reversal
What goes into one draft

Try replicating this yourself. We’ll wait.

Everything the internet knows about a lead, cross-referenced with your ICP, shaped into one rapport angle and one draft. If that sounds slow, it is.

That’s the whole reason you’d rather have Lugue do it.

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Lugue: This is eleven minutes of work per lead, condensed to seven seconds of review. For the leads that actually matter, you’ll spend the time yourself either way. Lugue just moves it before the message instead of after the no-reply.
01
LinkedIn profile — full trace
Work history, education, posts, comments, engagement pattern.
12 posts · 47 signals
02
Company news — last 90 days
Funding, hiring, product launches, press, partner moves.
Series B · $45M · 3 hires
03
Warm paths — shared ties
Mutual connections, weak ties, founder circles, alumni.
2 mutuals · 1 weak tie
04
ICP fit — five dimensions
Role, industry, size, buying-signal freshness, decision authority.
94 / 100
05
Your voice — five+ samples
How you open, how you close, how you pace a sentence, what you never say.
94% match
06
Rapport angle — one chosen
One opener, grounded in the freshest signal + the strongest human thread.
Sequoia EMEA playbook
Simple pricing

Two tiers. Both draft real messages.

Pick the tier that fits your lead volume. Upgrade or cancel anytime. No seats, no hidden add-ons.

Business
For agencies and partnership leads running multiple books.
$249/ month
  • 2,000 credits / month
  • Unlimited leads in pipeline
  • Premium Revive — 3,000 scans / wk
  • Everything in Pro
  • Priority support
Start Business — $249/mo
First batch of users: 20% off for three months. Hand-delivered — DM Diego on LinkedIn.
Is this for me?

Six honest questions.

If any of the answers don’t fit how you work, Lugue isn’t for you. That’s fine.

Is Lugue for me?
If you sell B2B or B2B2C, every lead actually matters, and “spray and pray” makes you flinch — yes. If you send 500+ messages a day and measure yourself on volume, no. That’s not a tier thing; that’s a thesis thing.
Is Lugue an AI SDR?
No. Lugue drafts openers grounded in real research. You review them, edit them, and hit send yourself. Every time. If you want an autonomous agent that blasts your inbox for you, there are other products for that.
Does Lugue send messages?
No — draft-only, forever. Reversible only if 90%+ of a user base of 5,000+ asks for it. As of today, that bar exists to make the reversal structurally impossible in the foreseeable future.
Which CRMs work with Lugue?
Kommo, HubSpot, Salesforce, Pipedrive, Zoho. Read-only — Lugue reads your pipeline, never writes back. You can also import by CSV or start empty and build in Lugue.
How does voice match work?
You paste 5+ real outreach messages you’ve actually sent during setup. Lugue learns your opener style, close, sentence pacing, em-dash habit, the words you never use. The match improves as you send more.
Can I try it before I pay?
First 10 users get 20% off for three months — hand-delivered. DM me on LinkedIn and we’ll talk about whether Lugue fits your motion. If it doesn’t, I’ll tell you.
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Built by one person
Diego Frydman

Lugue is named after my childhood dog who passed away. That’s where the warmth in the mark comes from. I run a crypto BD agency as my day job; Lugue is the tool I built because no existing product fit the way I actually reach out to people. Every early user gets my phone.

Lugue — AI-Powered Lead Intelligence for BD Teams